"We had a very simple idea, that's to see the warmth"

This ad was created for a Belgian natural gas company. The purpose was to show the TV audience what "warm looks like", says director Olivier Babinet.

"The idea of the film is simple. How to visualize the warmth of natural gas? By the use of the stop motion technic, we see how warmth spreads through the house as knitted wool."

Here is how they did it, carefully attaching yards of yarn to walls, radiators, and pipes, 40 people working 4 days and nights:



References:

It's December. Brrrr. Is My House Shivering? Krulwich Wonders. NPR http://n.pr/Y97YmJ
A house that knits itself | Colossal http://bit.ly/Y98xNl

Weight lifters turning to human growth hormone - and that's just the tip of the iceberg

From WebMD and the American Journal on Addictions:

In the study of 230 male weight lifters aged 18 to 40:

- 12% reported use of human growth hormone (HGH) or a similar supplement known as insulin-like growth factor-1

- all weight lifters reported use of anabolic steroids

- 56% percent had a current or past dependence on opioids, cocaine, and/or Ecstasy

HGH was prohibitively expensive in the 1990s, but now pills, powders, and injections can be purchased at low cost on the Internet.

Weight lifters who already take steroids add HGH as a "turbo boost". “You can always tell which elite athletes are on HGH because their bones are growing at a faster rate and their faces look distorted.”

References:
Weight Lifters Turning to Human Growth Hormone. WebMD.

Image source: OpenClipart, public domain