30% of doctors have changed a patient's treatment as a result of an Internet search

From AMedNews:

86% of physicians use Internet to access health information. Why not 100%?

72% of physicians start their health information search with a search engine, 92% of those using Google.

A third of doctors have changed a patient's treatment as a result of an Internet search.

Consistent with other search engine research findings that users tend to click the most prominent links, 92% of physician searchers clicked on the links appearing at the top of the page, 46% clicked those in the middle of the page, and 24% clicked on those on the bottom. Also, 8% clicked on sponsored links.

References:
86% of physicians use Internet to access health information. AMedNews.
Image source: Doctors Using Google by Philipp Lenssen, used with permission.

Times have changed

@ConanOBrien:

http://twitpic.com/17lx53 - I no longer have health care. Could someone show this to a dermatologist and get back to me?

@pyknosis:

I'm a hematologist, not a dermatologist, but looking at that, I give you 7 months. Don't worry. That's a really long time.

That's just good humor, as Happy Hospitalist likes to say.

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See the rest of the videos from the Olympics series here: http://www.cbc.ca/sochi2014/sciencesays

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